Internet and Electronic Notification Methods for Rule 23: How to Enhance Reach, Conversion, and Real Time Analytics to Reduce Administrative Costs
With the changing media landscape and the ongoing departure of readers from print to digital, the once black-and-white question of what constitutes the “best notice practicable under the circumstances” has become far less clear. In this White Paper, we discuss this shift to digital media, highlighting the benefits and limitations of increased digital notice through social media advertisement and designated class action notice sites to reach potential class members. Given the existence of non-internet users, class action notice standards require a balancing these new digital notification methods with the traditional notice methods, ensuring a just and fair outcome for all class members.
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Internet Impact on Rule 23 Notification Plans: Enhanced Reach and Frequency, Better Conversion, and Real Time Metrics to Reduce Your Administrative Costs
In this CLE, you will learn about the critical standards for Rule 23(c)(2)(b) notification and what constitutes the “best notice practicable under the circumstances.” After a brief discussion of the Traditional Notice Method and its limitations, this presentation will provide insight into the recent trend towards digital forms of notice and how the internet and digital media can enhance Rule 23 notice.